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Planning Effective Communication for Social Development Projects (Course ID:C4SD219)

Training date
Registration deadline

Build Communication Skills with Enhanced Knowledge

Course Title: Planning Effective Communication for Social Development Projects

Who Should Attend: Project Managers, C4D Officers

Where: Bangkok, Thailand

When: 05-09 Aug 2019

Venue: Asia-Pacific Development & Communication Centre (ADCC) @ Dhurakij Pundit University (DPU)

Download Application Form here

Course Description

This 5-Day hands-on intensive course is intended to help project managers understand the concepts of C4SD and learn to use a tool to systematically plan effective C4SD strategic interventions through a step-by-step process.

Emphasis will be on how cultural, social, economic and political factors influence individual and groups’ choices and behaviors. Throughout the course, participants will learn how to analyze behavioral problems, set communication indicators that are measurable, design implementation strategies, and learn how to monitor and evaluate results-oriented C4SD projects.

Course Objectives

At the end of the course, participants will be able to:

  • understand the important role that social communication plays in the successful implementation of their projects;
  • be able to describe the different components of Communication for Social Development (C4SD);
  • be able to identify substantial elements of the cultural, social, political and economic factors underlying individual and group behavior change;
  • be able to analyze the context, target groups and their social environments as well as the target groups' use of various types of communication media including social media;
  • be able to plan Communication for Social Development / Behavior Change Communication (C4SD/BCC) strategic interventions.


Modules/Topics Include

C4SD conceptual framework

Introduction to some of the most common theories and conceptual frameworks used for C4SD, including:

  • Social norms;
  • Diffusion of Innovations
  • Trans-theoretical Model (TTM) and Stages of Change
  • Health Belief Model (HBM)
  • Social Marketing (SM)
  • Socio-Ecological Model (SEM)
  • Policy Advocacy: Use of C4SD to influence policy-making within governments (such as population policy, aging policy, reproductive health policy, population and environment policy, etc.)
  • Theory of Change (TOC) as applied to planning of C4SD projects/programs

Introduction to use of social media for C4SD

  • Social Media
    • Facebook
    • Tweeter
  • Phone Apps

For more detailed information about the course and for application click here apply online here

If you have any questions about applying for this training, please contact the ADCC Team via email ( or by phone +66 2954 9512.

Fee information

Investment for this program is USD $ 1,400.00 per participant. This goes to pay for tuition fee, all training materials, lunches and refreshments (during the class days) and a certificate; EARLY BIRD DISCOUNT and OTHER DISCOUNTS To get a 10% “Early Bird” discount, you must pay the course fee 30 days before the course start date; ADCC alumni are provided a discount of 5% on the tuition fee in addition to the early bird discount. Please indicate the year and course you had previously attended; The fees do not cover the cost of airfares, airport pick-up and drop-off, local transportation, visa and hotel accommodation; ADCC is NOT in a position to offer any scholarships or funding. Participants are encouraged to seek funding opportunities with their employers or funding agencies.

How to Register

  1. Apply for training by submitting application online here or download the application form click here
  2. Receive confirmation e-mail along with attached acceptance letter and invoices or payment reference
  3. Payment 30 days in advance to avail for 10% early bird discount or at least 2 weeks before the course start date

  4. Receive the invitation letter to be used for visa application

  5. Attend the training

If you have any questions about applying for this training, please contact the ADCC Team via email ( or by phone +66 2954 9512.

For more information about the course, please visit our website