To mark Micro-, Small- and Medium-sized Enterprises Day, which falls on 27 June, we are profiling five entrepreneurs who are helping to tackle some of the planet’s most pressing environmental issues.
Tabi Joda grew up in the forest, spending hours playing with his friends among the trees that lined the Mambila Plateau between Cameroon and Nigeria. But as they got older, there were fewer trees to climb amid a widespread and ruinous deforestation that turned trees into timber and agricultural land into deserts.
“The scale of deforestation was shocking,” he said. “The land was bare, the water table low, wildlife had diminished, and invasive species had taken over.”
The environmental toll also carried a human one, with more and more of his childhood friends making the dangerous trip to Libya in search of employment and opportunity in Europe. Some came back, but many did not. It was then that Joda decided he had a responsibility not only to the memory of his friends but also to their community and the planet.
With the support of his parents, Joda took over a large piece of family land in 2010 and launched an agroforestry business he called One Billion Trees for Africa. And he began to plant the first of tens of thousands of trees, enlisting the youth of his community to support an endeavour that he said can demonstrate how to turn rural areas into profit centers that are also beneficial to the ecosystem as a whole.
“A forest should deliver both environmental services and economic opportunities,” said Joda. “Agroforesty restores the ecostem and provides livelihoods.”
Tabi_Jodi Tabi Jodi raises awareness about tree-planting Agroforestry is a central component of the 2021-2030 UN Decade of Ecosystem Restoration: a global effort to accelerate efforts to reverse centuries of damage to forests, wetlands and other ecosystems and chart a sustainable course for the planet.
Taking the next step to provide alternative livelihoods for communities living in and near forests will make these kinds of initiatives sustainable as they have complementary poverty reduction and environmental sustainability goals, said Judith Walcott, a programme officer with UNEP’s World Conservation Monitoring Centre.
“Ending poverty must go hand-in-hand with strategies that improve health and education and encourage sustainable economic growth,” she said.
Joda estimates that he has planted around one million trees on the land he took over, intermixed with kola nuts, cashews and avocados. He employs 20 people and envisions recruiting even more youth and women from the community to produce an entire range of value-added plant-based products emerging from the forest, from skin care products derived from avocado, kennel and castor oils, as well as supplements such as moringa powder.
“If I can create employment for 20 people, it must be possible to create many more jobs and provide a viable living that will keep our youth here and discourage them from risking their lives elsewhere,” he said. “I want to stop people from being climate refugees.”
Joda has taken his initiative on the road, spending time with farmers and communities across the continent, from Burkina Faso all the way to Uganda. Among the accolades he has received for his efforts are his inclusion in 2019 as an ambassador of the African Forest Landscape Restoration Initiative.
“I want to encourage people all over the continent to replicate what I have done in my forest,” he said. “If every person plants one tree, we could get there.”