Перейти к основному содержанию

South Sudan: Trends in Communication Preferences and Modalities (April 2020)

Страны
Южный Судан
Источники
REACH
Дата публикации
Происхождение
Просмотреть оригинал

To inform COVID-19 risk communication outreach strategies, REACH put together this brief to summarize key findings on trends in communication preferences and modalities from past REACH assessments.

Key Findings:
Information about COVID-19 should adopt a multi-channel messaging strategy and flow via existing community communication structures, especially as community information sources reportedly generally do not change during an emergency:

  • There is a strong reported preference for in-person information sharing, especially through community leaders and community mobilizers; however, health-related messaging is reportedly transmitted in-person from health-related actors (Ministry of Health (MoH), community health workers, non-governmental organisations (NGOs)), not community leaders, in most assessed settlements where the Ebola response has/is taking place (Eastern, Western and Central Equatoria)

  • Radio Miraya was reported as the most widely listened radio station

    • In camp settings, radio was listed as the primary channel to access trustworthy news and information
    • In multiple Focus Group Discussions (FGDs) and Key Informant (KI) interviews, respondents agreed that “radio is only a useful source of communication when supplemented with in-person” forms of communication
  • Cell-phone coverage was found to be unevenly distributed across South Sudan

    • States with the lowest reported cell-phone coverage are Eastern Equatoria, Upper Nile and Jonglei
    • States with the highest reported cellphone penetration are Central Equatoria, Lakes, Warrap and Western Bahr el Gazhal
  • Despite state-level variation in reported preferred spoken language of communication, English is reported as the most preferred language of written communication in all ten states