South Sudan: Trends in Communication Preferences and Modalities (April 2020)
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To inform COVID-19 risk communication outreach strategies, REACH put together this brief to summarize key findings on trends in communication preferences and modalities from past REACH assessments.
Key Findings:
Information about COVID-19 should adopt a multi-channel messaging strategy and flow via existing community communication structures, especially as community information sources reportedly generally do not change during an emergency:
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There is a strong reported preference for in-person information sharing, especially through community leaders and community mobilizers; however, health-related messaging is reportedly transmitted in-person from health-related actors (Ministry of Health (MoH), community health workers, non-governmental organisations (NGOs)), not community leaders, in most assessed settlements where the Ebola response has/is taking place (Eastern, Western and Central Equatoria)
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Radio Miraya was reported as the most widely listened radio station
- In camp settings, radio was listed as the primary channel to access trustworthy news and information
- In multiple Focus Group Discussions (FGDs) and Key Informant (KI) interviews, respondents agreed that “radio is only a useful source of communication when supplemented with in-person” forms of communication
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Cell-phone coverage was found to be unevenly distributed across South Sudan
- States with the lowest reported cell-phone coverage are Eastern Equatoria, Upper Nile and Jonglei
- States with the highest reported cellphone penetration are Central Equatoria, Lakes, Warrap and Western Bahr el Gazhal
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Despite state-level variation in reported preferred spoken language of communication, English is reported as the most preferred language of written communication in all ten states